NFAI acquires rare treasure of over 450 Glass Slides of early Telugu Cinema

National Film Archive of India
Ministry of Information and Broadcasting
Government of India

Amaravati, July 30:

In a major acquisition, the National Film Archive of India has added more than 450 glass slides of the films to its collection. We are delighted to have these glass slides as they are an integral part of the early cinema viewing experience. Made by pressing a film positive between two thin glass squares, these slides were used for announcing new attractions before the commencement of a film or during intervals in theatres. The film positives used to prepare the glass slide were miniatures of the film poster or publicity material for newspapers and magazines.
These glass slides represent the pictorial history of early Telugu cinema from the late 1930s to the mid-1950s and feature lovely frames tracing the gravitas of Telugu films during the early decades of Indian talkie.
The acquisition includes glass slides from many important films like V.V. Rao’s trendsetting social drama about widow remarriage ‘Malli Pelli’ (1939), B.N. Reddi’s ‘Vande Mataram’ (1939), starring Chittor V. Nagaiah, popular swashbuckling hit ‘Keelu Gurram’ (1949), featuring Akkineni Nageshwara Rao and Anjali Devi, another hit N. T. Rama Rao starrer ‘Daasi’ (1952), critically acclaimed adaptation of Sharat Chandra Chattopadhyay’s classic Devdas Vedantam Raghavaiah’s ‘Devadasu’ (1953), starring Akkineni Nageswara Rao, Savitri and Lalitha in the central roles and many more. All these glass slides are in black and white covering 70 Telugu films from 1939 to 1955.
Last year too NFAI acquired nearly 400 glass slides. Presently, NFAI has over 2000 such glass slides of Hindi, Gujarati and Telugu films in its collection.
Mr Prakash Magdum, Director, NFAI, said, “Glass slides are exquisite records of Indian cinematic heritage, and we are happy to preserve these in our archival collection. In the wake of fast-changing technologies having these glass slides in such huge numbers is a rare and significant discovery. I appeal to all film lovers to come forward and deposit film footages, photographs, posters, lobby cards and other such material so that it can be preserved.” Commenting on the significance of the collection, Smt Arti Karkhanis, in-charge of documentation at NFAI said, “These glass slides give a bird’s eye view of the publicity scenario in the Telugu industry in its formative years. It has a great reference value for film researchers, and we will soon digitize them.”

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